Estee Lauder's Advanced Night Repair for the Eyes. Skincare brands usually carry special products just for the eyes because the skin around your eyes are 4x thinner than the rest of your face and its also where the first signs of aging appear (a.k.a. crows feet). So you apply eye serums/creams on your eyes first, followed by the usual facial serums/creams over the entire face. If you are the type that doesn't use anything at all then at the very least, you need to own and use an eye cream.
Estee Lauder skincare lines stay around for decades, a testament to the results and popular fan base it has accumulated. Most women like my mom use this as their base/fallback brand for good moisturizers/serums that work. It is also a good step-up for ladies looking to upgrade themselves from the usual drugstore brands as results are visible. I tried it for 1 week and noticed the dark eye rings are visibly reduced and the area around the eye is almost the same as the rest of the face. Full sized bottle 0.5oz retails for S$68.