Diane von Furstenberg and the reknown Claridge's Hotel in London go way back, staying at that hotel whenever she is in London. The story goes that on recent trip a few years back, she stayed at Claridge's and noticed the rooms were wearing apart. She duly informed the management who invited her to re-decorate some of the rooms.
So now the glamorous Art Deco hotel has a block of some 20 rooms done up in DVF's signature exuberant style with loud prints and colors.
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