Remember Gilt.com promotion with Volkswagon 2 years ago in 2010 to sell brand new Volkswagon Jettas in a special gold colour for USD$ 6,000, normally priced at USD$ 23,265. Websites crashed and eventually only a few lucky winners did get to own their car.
Well, this year it's all about the FIAT 500. In black, in white and in Gucci.
2013 FIAT 500 ABARTH for USD$ 16,000. It's black and red with the works - leather seats and premium audio system including a BLUE&ME™ Hands-Free Communication with iPod®, USB and MP3 interface.
2013 FIAT 500 Cabrio for USD$ 10,000. It's white and fuchsia, comes with a tyre repair kit and SIRIUS® Satellite Radio.
Then there is Gucci, bundled with a 7 day trip to Italy for 2. Priced at USD$ 27,750, it's like paying for the car and getting an Italy holiday free. It comes in Gucci White or Gucci Black and includes all the features of ABARTH and CABRIO with Gucci striped seat belts, Guccisimi Leather seats and Gucci logo wheel, knobs, badges. Bag not included.
Buy now from Gilt.com. Only available for a limited time. Did I mention the Gucci one even comes with a Bose sound system. For the price of one of their more expensive bags, you can now own a CAR!