Taka Jewellery is the first no frills jewellery store in Singapore that sparked the affordable jewellery trend. I am guilty of purchasing plenty of gold, diamonds, gemstones and pearl jewellery from here, I won't deny it. Whatever you are getting from this place will be the best value for your money.
When I say no frills I mean it, the shop spaces are often white with bright fluorescent lighting, plenty of sales staff camped outside the shop to pull customers in to have a look, jewellery pieces stacked tightly in the display cases and best buys individually wrapped in plastic piled on the counters (crystals, stainless steel, shell pearls). If you see something you like, it's definitely not one-of-a-kind and there are plenty more from where that came from. Roadshows are loud, noisy events at MRT stations. You never knew fine jewellery could be sold this way.