This product is ammonia free! And creates foamy bubbles that you work into the hair like shampoo, no drips. It's light and easy to work with, so I was worried about the colour. As it turns out, the colour is really good, kinda glossy, even covering grey hairs.
As with other home hair dyes, the colour is much darker than on the box. Although it does come with conditioner, a post treatment masque of my own was needed to restore the soft texture of my hair.