Phyto Color is paraben free and priced on the higher end of home hair dyes @ $38.90 a box. I chose Light Chestnut that is the lightest brown without yellow tones. You can not shampoo your hair immediately after using this home dye kit!
It's got all these good things for your hair so my locks weren't damaged and actually looked healthier after. It's more of a colour stain than a deep dye. I left it on 20mins at the roots and then 10mins on the rest of the hair, up close you can see slight colour variation where the roots were, considering my previous colour left lighter roots, its actually not bad. From far the colour looks great, matches the box colour.