Daughter of Sir Paul McCartney and established fashion designer, she became Creative Director of fashion house Chloé before launching her own namesake brand Stella McCartney in 2001. A lifelong vegetarian and PETA supporter, none of her clothes/accessories are made from animal derived products.
She designs for real women and real women buy her clothes to make it part of their wardrobe. She also designs childrens wear seasonally, a trend other designers have picked up as well.
In 2004, she began collaborating with Adidas to create fashionable sportswear for women, unheard of in the industry before then. I always see new stuff every year under her name at Adidas.
Her current range of bags, named Falabella (after miniature horses). I think you can recognize it coz lotsa fashionistas spotted carrying these bags.