My order of Jelly Hearts arrived today. My colleagues and I bulk our orders for free delivery to the office. It is cheesecake with a heart shape strawberry encased in strawberry jelly. I always see it at weddings, valentine's day etc. But, this is the first time I have placed an order (by phone only) for this lovely confection. Apparently, there is a bakery at Whitesands that sells it to walk-in customers. Still, that is too far for me. My dad thinks its a Japanese concept because of the impressive packaging (for a home business..).