I usually ignore the flyers along supermarket aisles as it's usually contest forms or roadshow gift redemption. Recently, some of my neighbors actually won some stuff so I decided to give it a try. These 2 months it's all about World Cup Fever, so lots of sports paraphernalia and vouchers. I entered all the contests from Giant, Cold Storage, NTUC Fair Price and online, it's the equivalent of cash coupons as its the only thing food manufacturers give here in Singapore. Given the number of contest forms I sent out, I better win something or the general belief that food brands don't actually give out all the prizes will ring true.