Rolex is synonymous with luxury; flawless design, excellent craftsmanship, recognizable branding. If you want to get a dress watch it has to be a Rolex, if you have a watch collection there will most certainly be a Rolex in it. Pretentious people shun it for its Big Boss associations but you know someone has given them a Rolex before in their life. My only Rolex is from my dad, a ladies Datejust with diamonds.
The great thing about this established brand is the variety of designs available. There are straps, dials, numbering, diamond settings and models to choose from and each combination made in limited quantities so everyone can have their own signature style. The latest introduction to the mix is Everose Gold or everlasting pink tone gold.
Their newest horology model is the Sky-Dweller for the frequent traveler. Featuring 2 time zones, annual calendar and easy adjusting to reset time & date.
New gem-set dial in the ladies New Datejust, zebra print. I think I saw a leopard print dial in matte & shiny yellow gold at their boutique before.
And colour! Not often that watch-makers introduce rainbow colours into 1 watch, the new Rolex Cosmograph Daytona with sapphires the colour of the rainbow.